Driving around Melbourne, Sydney, or Brisbane every week? Your car could be earning you money—without lifting a finger. Car advertising is one of the easiest and most passive side hustles available in Australia. You don’t need to change your routine, take on extra work, or even speak to customers. You just drive your car, wrapped in a brand’s advertisement, and get paid for the exposure.
There are a number of car advertising companies around the world however, the main one available at the moment in Australia is Wrappr.
So, What Is Car Advertising?
Car advertising turns your vehicle into a mobile billboard. Brands pay to have their ads displayed on cars that drive through high-traffic areas. You don’t need to be a rideshare driver or own a luxury vehicle. You just need a clean, well-maintained car and a consistent driving routine.
Once you’re matched with a campaign, a professional team installs a vinyl wrap on your car. The wrap is temporary, non-damaging, and removed at the end of the campaign. While you drive, Wrappr tracks your mileage and exposure using GPS to ensure you’re meeting campaign goals.
Wrappr: Australia’s Premier Car Wrap Platform
As mentioned, Wrappr is the main car advertising platform available in Australia. Founded in Melbourne, Wrappr has expanded to cover major cities including:
- Melbourne
- Sydney
- Brisbane
- Adelaide
- Perth
- Canberra
Wrappr works with well-known brands across industries—from tech startups to local councils—and offers campaigns that suit a wide range of drivers.
Who Can Sign Up?
To qualify for Wrappr campaigns, you typically need to:
- Drive at least 150–200 km per week
- Own a vehicle in good condition
- Have a clean driving record
- Park and drive in high-visibility areas
Wrappr accepts hatchbacks, sedans, SUVs, and electric vehicles. The more you drive in busy areas, the more likely you are to be selected for premium campaigns.
How Much Can You Earn?
Wrappr offers three levels of wrap coverage, each with different earning potential:
| Wrap Type | Coverage | Duration | Estimated Earnings |
|---|---|---|---|
| Volume Wrap | Rear window + panels | 3 months | ~$900 |
| Impact Wrap | Medium coverage | 3 months | ~$1200 |
| Full Wrap | Full vehicle wrap | 3 months | ~$1500 |
Electric vehicle (EV) drivers receive an additional $100/month as a sustainability bonus. That means you could earn up to $500/month just by driving your usual routes.
Wrappr also covers the cost of installation and removal, and they double carbon offset every kilometre driven—making it one of the most eco-conscious advertising platforms in the country.
Is It Worth It?
If you’re already driving regularly, Wrappr offers a simple way to earn passive income. You don’t need to sell anything, attend events, or change your schedule. You just drive.
Pros
- Passive income with no extra hours or effort
- Eco bonuses for EV drivers
- Free wrap installation and removal
- Flexible campaigns with no long-term commitment
- Carbon offset included
Cons
- Limited campaigns in regional areas
- Vehicle requirements (newer models preferred)
- GPS tracking required
- Wrap aesthetics may not suit everyone
Tips to Maximise Your Earnings
- Drive consistently as more kilometres means more exposure
- Keep your car clean and well-maintained
- Drive during peak hours and in high-traffic zones
- Sign up early as campaigns fill quickly, especially in Melbourne and Sydney
Overall, car wrap advertising campaigns are an easy way for Australians to earn extra income by simply driving their car. With campaigns available in Melbourne, Sydney, Brisbane, and other major cities, you can turn your commute into a revenue stream without changing your lifestyle.
Whether you’re a student, a parent, or someone looking to pad your savings, car advertising offers a flexible, low-effort way to monetise your visibility. With earnings of up to $1500 per campaign, plus bonuses for electric vehicles, it’s one of the most accessible side hustles in Australia today.
To apply to become a driver, visit wrappr.com.au and complete the application form.